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Genesis HealthCare Introduces PowerBack Rehabilitation
2/8/2012

Kennett Square, PA – (February 6, 2012) – Genesis HealthCare, a leading provider of short-term post-acute, rehabilitation and skilled nursing care services, today introduced a new product offering, PowerBack Rehabilitation. In response to the market demand for shorter post-hospital patient recovery periods and fewer post-discharge setbacks, PowerBack’s goal is to help patients get back home as quickly and safely as possible.

In describing the philosophy behind PowerBack Rehabilitation, Genesis HealthCare’s CEO George Hager said, “Research proves that most people who require rehabilitation therapy after surgery or illness are completely caught off guard with no plan in place. Without a plan, patients and families can become emotional and make rushed decisions. We believe in the importance of planning ahead and PowerBack should be the plan if the patient’s goal is a safe and speedy recovery.”  

Designed for short-term care, most PowerBack Rehabilitation patients typically recover and return home within a few weeks. By calling the PowerBack CareLine, patients can pre-book their stay at PowerBack to allow for a smooth transition from hospital to rehabilitation. PowerBack also encourages people, particularly those 50 and older, to order their own personalized PowerBack Card.  “You never know when you will end up in the hospital and in need of rehabilitation,” notes Mr. Hager.  “It is best to have a plan.”

The first PowerBack Rehabilitation location officially opened on January 23rd: PowerBack Rehabilitation, Brightwood Campus. The totally renovated building, formerly known as Brightwood Center, is located north of Baltimore in Lutherville, MD. The facility underwent significant renovations and is the first center within Genesis to offer this new model of care.

Executive Director of PowerBack Rehabilitation, Brightwood Campus, Dave Napierskie explained, “With the newest equipment available and aggressive therapy plans tailored for each individual patient, the entire PowerBack model is designed to help our short stay patients get their Power Back. And we pamper them while they’re here.”

PowerBack Rehabilitation, Brightwood Campus now offers:

                • Expanded clinical capabilities to include cardiac, orthopedic  and pulmonary specialized care
                • Two full-time physicians and three full-time nurse practitioners on campus;
                • State-of-the art therapy technologies;
                • Therapy pool; 
                • A 4,000 square foot therapy gym open 12 hours a day;
                • Added care planning and daily schedules to be directed by the patient;
                • Enhanced Guest Services team and training to ensure an outstanding experience;
                • Expanded dining services in multiple locations, including cafes, dining rooms and room service.  

PowerBack Rehabilitation, Brightwood Campus is only the first location to provide this new model of care. Other buildings are under development and expected to open later this year. Visit PowerBack Rehabilitation at www.powerbackrehabilitation.com or call 888-928-2000 for more information.

About Genesis HealthCare

Genesis HealthCare is one of the nation's largest skilled nursing care providers with over 200 skilled nursing centers and assisted living residences in 13 eastern states. Genesis also supplies rehabilitation therapy to over 1,100 healthcare providers in 28 states and the District of Columbia. Visit our website at www.genesishcc.com.

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